Interviews amongst the sample population revealed that most of them used these sites because they are: ‘convenient’ and ‘helps them save time.’ Well, in today’s busy world, time is the most precious commodity, and if matrimonial sites really help save time, they are worth spending a bit to know more about them.
Profile Search
In traditional India, the giant nexus of the joint family, brokers, and the extended web of relatives and friends were used to look up the profiles of prospective brides and grooms. Looking up suitable profiles would take months and sometimes years as information available was not clear and no definite channels of information existed. Also, the geographical boundaries were restrictive as each broker had a comfort zone to which he/she stuck to, thus prolonging the search for the perfect partner.